Comprehensive Digital Marketing Project for Stella Group
Comprehensive digital marketing and e-commerce project for Stella Group.
We built Stella Group's digital presence from the ground up to create a competitive, modern online shopping experience in Baku's furniture market.
We began by analyzing the company's online sales needs and designed a fully functional online store concept covering garden furniture, kids' rooms, kitchen furniture, office furniture, living rooms, bedrooms and upholstered furniture categories.
Web development and e-commerce. Built from scratch on both the front-end and back-end, the site was equipped with a comprehensive product catalog, category and price filtering, product pages, a shopping cart, a wishlist and user account functionality. We integrated Birbank installment payments of up to 24 months, implemented a system to manage discounts and seasonal campaigns (Black Friday), and added a live support chat on the site.
Admin panel and backend. A dedicated admin panel and backend system were developed so the company can independently manage its product range, pricing, orders, warehouse and category structure, promo codes and gift products.
SEO and content marketing. The site was structurally optimized to improve search engine visibility, and regular blog articles on furniture selection, interior design and furniture care were produced and published.
Digital marketing. A digital marketing strategy was developed to reach Stella Group's online store's target audience, with ongoing activities to maintain the brand's visibility in search results and online.
