To create the Carlsberg 360 tour, the company used advanced virtual reality technology and 360-degree video content to create a realistic virtual environment. Viewers were invited to put on a virtual reality headset and enter the virtual world, where they could follow a guided tour of the production plant and learn about the various processes and techniques used to produce Carlsberg beer. One of the key features of Carlsberg 360 was its ability to give viewers a sense of what it was like to be inside the production plant and witness the production process firsthand.
