Lays and the Novruz Flame: We Brought the "Cold Hands, Warm Hearts" Fair to Life with Our Games!

Client

Lay\

Lays’ "Cold Hands, Warm Hearts" Novruz fair combined Azerbaijan’s festive spirit with interactive games!

Designed for everyone, this fun-filled space presents the joy of Novruz in a new way. The fair consists of four thematic sections, each highlighting the colorful atmosphere of the holiday from different perspectives.

Each section is equipped with modern interactive screens and multimedia experiences that engage participants. Through these screens, guests can enjoy Lays’ delicious chips while exploring Novruz traditions, participating in interactive games, and experiencing the festive spirit dynamically. The games, with their intuitive design, enhance entertainment and provide participants with unforgettable experiences. Multimedia materials enrich the holiday’s joy with visual and audio elements, making the atmosphere even more captivating.

The fair also features a special entertainment zone for participants to enjoy together and share the festive spirit. This space fosters the collective spirit of Novruz in an interactive format. Additionally, Lays’ special gifts and surprises create priceless moments for participants.

Lays’ Novruz fair is not just for chip enthusiasts but an inspiring destination for anyone eager to experience the magic of the holiday.

Discover the enchanting world of Novruz with interactive games and Lays’ flavors!

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