Coca Cola's Novruz campaign included an interactive wall game that invited users to participate in a fun and engaging experience while promoting the brand's products.
The game was set up at various celebratory events and invited users to approach the wall and start playing. To play the game, users would follow the prompts on the screen and complete various challenges and tasks. As they played, they would earn points that they could then redeem for prizes and presents.
The interactive wall game was a successful promotional campaign that helped Coca-Cola to connect with customers in a meaningful and memorable way, while also providing valuable insights about the company.